Jam de la Crème is a jamsession concept and consists of an ever-changing collective of musicians from every corner of the Dutch music scene. Under the guidance of session leaders, the participating artists create unique improvisations. Unconventional formations and familiar faces meet on stage, boundaries are broken, new music arising on the spot!
PONY, Product Of New York, is a shoe brand founded in 1972 by Roberto Muller. The brand worldwide appeared on professional athletes in the NFL, NBA, World Cup and boxing. Inspired by the streets of NYC the shoes have an clean and oldschool vibe, they're working from a story, their story.With La Bong, always trying to catch the vibe and give a something fresh to a design this was a good collaboration, three companies with a similar vision and mindset.
Jam de la Crème traveled with dozens of musicians to Hungary to perform at the Sziget Festival. For me the festival would be about people coming together, having a good time and creating new memories together.
Therefor I decided to create a t-shirt where you have to find your 'other half' to create Mr Bowman, the main character of La Bong.